No-code

Dec 2023

Plastics Recycling Platform

In 2022 I was hired as a freelancer at Golden Circle to make a custom CRM. The CRM was to be used to track plastics shipments en-route to a receiver, who recycles (parts of) the plastic. Golden Circles original request was for me to expand their existing platform, which had been built with PHP. However, there were a lot of issues with the way it had been designed. Progress on the project had grinded to a halt for about three months due to difficulty adding a admin functionality (an admin user type, with special permissions).

Given the state of the code, I proposed re-creating and re-designing the platform. The reason for this was that in addition to progress being painfully slow, the existing platform could only track shipments, but it needed to do a lot more. Because of the constraints on time and capital, I researched whether the platform could be built with a no-code tool. After some research, I decided to go for Bubble, which is capable of building full-stack software and has a rich plugin ecosystem.

Initial scoping
Trying to create user stories.

After deciding on Bubble for the project, I started hosting workshops with the founders. The planning process was rudimentary at best, but I tried to use some concepts I had learned in UX class in school, such as creating user-stories and wireframes. Doing this on a real project posed a steep learning curve. Looking back, I would have spent more time on being more systematic in the planning phase.

Initial scoping
Initial dashboard layout

The project ended up being completed and Golden Circle was subsequently acquired by Retura, a large competitor. At the time there were dozens of companies onboarded on the platform from countries such as Netherlands, UK and Poland. Below are some of the features in the final product:

Initial scoping
The platform login page.

These are not all of the features that were implemented, but the list above hints at the scope of the project. In this case, no-code was an excellent choice and I suspect there are many more use cases for no-code such as this one. Specifically: Bespoke internal tools that need to track or automate some processes at a company. While it may not make sense to hire a team of developers in most of these cases, a no-code agency (or even an in-house technical person) could possibly do it for a fraction of the time and price.

SEO-Subscription Service Landing Page

After getting interested in SEO, I created a no-code landing page with Bubble for a content creation subscription service with Bubble. It took maybe a day to create it. It was integrated with Stripe for monthly subscription payments, live on a custom domain and could receive emails through the contact form.

Initial scoping
The landing page.

After creating it, I cold-emailed perhaps a dozen businesses asking if they would like a free content sample (an article or two). I used this as a lead magnet, and it worked well! I received interest for the samples from three businesses. One of these was VG Nisje (widely read in Norway) to use on-demand content creation to supplement full-time employees. However, upon starting to write the samples, I discovered that content creation was incredibly boring to me, and left it at that.